Resources · tool

Lead-to-Proposal Flow

Paste a marketplace lead email and seventeen fields pre-fill; a proposal builder checks the client's ask against the catalogue and budget, then produces a client-ready sheet.

1The problem it solves

A lead arrives as an email with the details scattered through a paragraph. Someone retypes them into a form, then builds a proposal by copying the last one that looked close, then finds out at signing that the menu was over the client's budget.

2Paste, and seventeen fields fill

A marketplace lead email is pasted in whole and the structured fields pre-fill from it — date, head count, event type, budget band, dietary constraints and the rest. Extraction is a draft, and like everything else it waits for a person to accept it.

3The ask, next to what you have

The proposal builder puts the client's request beside your actual catalogue and checks coverage honestly: courses requested against courses offered, cuisines asked for against cuisines available, and the total against their stated band.

When it is over, it says so in dollars — $3.20 OVER their band — rather than quietly producing a number nobody checked.

4A wall between cost and price

Internal cost and client price are different things, and confusing them once is expensive. Code guarantees no internal cost figure can appear on a client-facing page. That is enforced, not remembered.

5What this means for your business

Intake is where most small operations leak time and margin at once. The pattern — extract, check against reality, state the gap out loud, then produce the document — applies to any business that quotes work before doing it.

← All resources · Book a call